Electronic Arts has discovered the secret to combating piracy . . . offer the legit consumer features and content that they simply cannot get with a “gimped” pirated version, which amounts to basically a “demo” of the real deal. Speaking to IndustryGamers, EA CEO John Riccitiello joked about how the leaked pirated version of The Sims 3 served as a “secret marketing campaign” to give gamers a taste of the real thing, much like a demo. Why does it only offer a taste? Because a slew of content is downloaded.

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